Executive Coaching
Route 1 Fitness 12-week Executive Lifestyle Coaching programme
R1F Executive Lifestyle Coaching is a private 12-week experience led by Anna Banton, Head Coach and Owner of Route 1 Fitness.
Designed for professionals who want to operate at their best, mentally, physically, and emotionally, without compromising success in other areas of life.
We create a personalised framework that combines evidence-based health coaching, lifestyle optimisation, and high-performance strategy, helping you align your energy, habits, and mindset with your goals. This programme combines 1:1 executive health coaching with weekly group masterclasses focused on key performance and lifestyle topics. Delivered primarily online, with the flexibility for in-person sessions.
Weekly group sessions provide insight and structure, while individual 1:1 coaching focuses entirely on your priorities and challenges.
We establish the foundations, sleep, stress management, nutrition, and movement, and from there, we tailor each element to fit your personal circumstances, values, and goals. You’ll refine, reflect, and embed new systems that sustain long-term success by revisiting key topics later in the process.
Originally from Sweden, Anna began her career as a registered nurse before moving to the UK in 2009. After caring for her late father and supporting her two sons following their autism diagnoses, Anna shifted her focus from in-treatment to prevention. She retrained as a personal trainer, combining her medical background with a passion for helping others build physical and emotional resilience.
“I wanted to help people before they became sick, to help them thrive, not just live.”
In 2016, Anna joined Route 1 Fitness as a member before stepping onto the coaching floor a few years later. By 2021, she was a full-time coach, and when the opportunity arose in 2022, she and a colleague took over the business, transforming Route 1 into Crawley’s award-winning, community-driven performance gym.
Anna’s approach blends empathy with evidence. Drawing from her background in healthcare and advanced coaching, she helps clients understand their bodies, manage stress, improve recovery, and align their daily habits with long-term goals.
Qualifications
Precision Nutrition L2 Master Coach
PN Nutrition coach
Sleep, Stress and Recovery Coach
Pre- & Postnatal Specialist.
Personal Trainer L3
Meet your coach, Anna Banton
“Being part of the coaching programme has honestly been eye-opening. The sessions both group and 1-2-1’s have helped identify unhelpful habits, understand them, and break down the barriers around them. Being able to be part of weekly group sessions has enabled me to gain wider perspective, reflect and challenge myself. Thanks to Anna for providing insight, holding space to have honest conversations, and providing me accountability and tools to make real, actionable changes.”
Cathryn Rousell
Recruitment specialist
“Working with Anna has been life changing and possibly life saving. Getting fit isn’t just about what you see on the outside it’s also about how you feel internally and mentally. I would encourage any busy entrepreneur to engage with Anna and invest in themselves. Not only have I lost weight but it has also improved my mood, thought process and mental stability. This isn’t an over night fix, it’s an investment of time, discipline and effort - compounded with consistency and persistence”
Matt Turner. MBE
“I didn’t expect to get so much from these sessions so quickly. The sessions with Anna have really enabled me to take a much needed opportunity to pause and reflect. As a result, I have already taken steps that have made a meaningful difference to my health and wellbeing - it’s exactly what I needed!”
George Flint
Senior HR business partner and early career manager
“ was initially unsure as what I could change due to many aspects of my life not being moveable, however Anna provides such positive guidance as to how to break down each area, health, nutrition, sleep, fitness, wellbeing and take the small steps to make a big difference. No procrastinating allowed, we are all held accountable and have numerous honest conversations but it works! I’ve also really enjoyed the group calls, getting to see that there are other people struggling with very similar issues, who all provide support to each other has been personally beneficial! Would highly recommend.”
Jo Abbott
UK Commercial manager
